Messaging built by people who run iGaming
Pushfy is the communication infrastructure of Brazilian iGaming. It brings SMS, RCS, voice, push notifications and the WhatsApp API together in one place. We were born inside the iGaming market and we are still there: it is the sector that punishes messaging infrastructure the hardest, and it shaped every technical decision we have made.
Why we exist
Almost every messaging platform on the market was designed for e-commerce and adapted to other sectors later. It works, until the day the operation is under pressure. And in iGaming the operation is under pressure every weekend.
A verification code that takes forty seconds is not an annoyance: it is a lost sign-up. A bonus notice that arrives after the whistle is worth nothing. An offer sent twice is not a small bug, it is a player starting to distrust your brand. None of these problems shows up on a roadmap built for abandoned carts.
Pushfy exists because we decided to solve these cases first, not as an exception. That is why we are a specialist platform, and not yet another generic platform that also accepts iGaming.
- A Brazilian messaging and AI platform, built for the sector that demands the most speed and volume.
- Five channels, one API, one report and a single balance.
- Engineering designed for the peak, not the average.
What we believe
Delivering is not sending
Many people celebrate send rates. Sending is what the platform does; delivery is what the player receives. That is why every message returns delivery confirmation in real time, and the funnel does not stop at "sent": it continues to the click and to the conversion.
Billing has to be explainable
If customers cannot rebuild their own invoice, something is wrong. Voice is only charged when the call is answered. RCS is billed separately by format. Invalid numbers are removed from the base automatically and never become a line on the bill. It is not generosity: it is the only way the numbers add up on both sides.
An AI that knows when to step aside
Automation that answers anything about money is a liability, not an asset. Our AI answers based on your rules, your copy and your knowledge base. When there is no reliable answer, it does not improvise: it hands off to your team with the full context of the conversation.
The peak is the benchmark
Systems prove themselves on the worst day, not on an ordinary one. Our engineering benchmark is the bonus release and the last-minute goal, because those are the moments when the operation earns the most and is most visible.
How we build
These are not showcase features. They are the decisions that support everything above, and they are worth knowing before you trust your operation to any vendor:
- Distributed queues with priority. Dedicated workers per channel, with critical traffic ahead of promotional traffic. A campaign peak does not delay a login code.
- End-to-end idempotency. Dispatch journal, event deduplication and daily billing reconciliation. Sending twice or billing incorrectly is not an option.
- Materialized metrics. Histories with millions of messages are partitioned and pre-aggregated, so the dashboard responds in milliseconds during the campaign, not the next day.
- Per-message traceability. Every send carries its own status and returns delivery and replies via webhook. There is always an answer to "what happened to this message".
- Layered security. Two-step verification, role-based permissions, rate limiting, CSP with a per-request nonce and audit trails.
Who we serve
iGaming operators and sportsbooks are our center of gravity. That is where the requirements that shaped the platform come from: volume concentrated in a few hours, zero tolerance for authentication delays and an audience that decides in seconds whether to stay with you.
The same capabilities serve any operation that depends on verification, transactional notifications or segmented campaigns, such as e-commerce, financial services, education, healthcare and logistics. The difference is that these companies get an infrastructure that was hardened in a tougher scenario than theirs.
We also integrate natively with the tools this market already uses, such as Smartico and FastTrack, plus an open API with delivery and reply webhooks. See the solutions in detail.
Our commitments
Data transparency
Complete, exportable reports, with no caps and no dressed-up metrics. If a number is on the dashboard, it rebuilds the invoice.
Respect for the customer's base
The base is yours. Opt-in and opt-out are recorded, suppression applies across all channels and there is an end-to-end audit trail, as the LGPD (Brazil's General Data Protection Law) requires.
Engineering before promises
We would rather solve it in the architecture than make up for it in the pitch. That is what idempotency, prioritized queues and reconciliation are for.
We speak iGaming
You do not need to explain what FTD, rollover or freebet mean. The team works with this vocabulary every day.
Talk to us
The account is free and takes minutes to create, so the fastest way to evaluate the platform is to use it. If you would rather talk first, the team is available to go into the technical and commercial details of your operation.
- Support: sac@pushfy.com
- WhatsApp: talk to support
- API documentation: portal.pushfy.com/docs
Keep exploring
Start with a test, not a meeting.
Create your free account and send your first campaign today. If you prefer, a specialist will go through the details with you.